It’s a game of two halves.

Franco Bonadio, CEO and creative director of Identica (set up by Michael Peters) and formerly global creative director of The Body Shop and Landor, Fitch and Enterprise IG will tell us how he combines running the business and doing the business. 

With his unique experience as both major client and designer he’ll tell us what’s it like being a CEO and creative director in a large international design consultancy. He’ll tell us how he deals with this dual role, which he calls his ‘schizophrenia’!

In last February’s Designer Breakfast Michael Peters asserted that small is the new big. Small, he said, is the model for increased creativity, improved contact with people that matter and –  above all – better reward. Franco will tell us how Identica, a large business, has responded to the recession and what he thinks the next twelve months will bring. He’ll also ponder, “where is the money in design?”.

So if you want to hear how one of the ‘big boys’ does things, then March’s Designer Breakfast is not to be missed.

Event £25 including VAT